Pittsburgh, PA - Kulicke & Soffa Industries, Inc., a semiconductor-assembly equipment supplier headquartered in Willow Grove, PA (K&S), has partnered with Edgeworth, Inc., a Pittsburgh-based human-capital consulting firm, to assist its key sales and marketing personnel in outlining their Value Proposition. Edgeworth and K&S, through a series of meetings, will formalize their value to their customers on the ways they can have a positive impact on the businesses of their customers.

After development of K&S's Value Proposition, Edgeworth delivered a Value Selling program which was rolled out to the sales force in order to aid them in identifying the solutions they can provide to their customers. This new account planning and management process, which will include the Value Selling concepts as a key component, is scheduled to roll out in the United States, Asia and Europe.

About Kulicke & Soffa
Kulicke & Soffa is the world's largest supplier of semiconductor-assembly equipment, according to a recent market-share analysis by VLSI Research Inc. K&S is the market-share leader in wire bonding equipment, flip chip wafer bumping services, and probe cards.

Primary markets for Kulicke & Soffa products and services include Asia, the United States and Europe. Customers in these markets are firms that perform contract assembly of semiconductor devices as well as merchant and captive manufacturers.