724.816.9969 Edgeworth, Inc.
P.O. Box 145
Bradford Woods, PA 15015
West Pharmaceutical Services engages Edgeworth to facilitate
the launch of its Clip'n'Ject System

Pittsburgh, PA - After the successful implementation of an Edgeworth-designed financial sales training program, West Pharmaceutical Services, a Lionville-based pharmaceutical-packaging components manufacturer (WPS), has again partnered with Edgeworth, Inc. to continue its efforts in the education of its sales force.

The goal this time around was to retain the focus on the customer first, even amid the enthusiasm of a new product launch, enabling its sales, marketing and support personnel to concentrate on improving their customers' businesses.

The Clip'n'Ject System, a novel reconstitution system for lyophilized drugs, was not only a new product, but also a new direction for WPS. In comparison with its other products, the complexity and cost of a Clip'n'Ject system requires not only a more sophisticated sales approach, but a new audience as well.

The response to the original Edgeworth-designed program was very positive, so it was the goal of both companies to make the Clip'n'Ject launch the next step in a lasting partnership.

About WPS
West Pharmaceutical Services supports global pharmaceutical and healthcare markets with products and services that enhance the effectiveness of drug delivery and product dispensing. West Pharmaceutical Services' technologies include drug formulation research and development; clinical research and laboratory services; and the design, development and manufacture of components and systems for dispensing and delivering pharmaceutical, healthcare and consumer products.