Your ability to maintain profitability in cyclical, "commoditized," or gruelingly competitive market sectors is derived from the value you offer to your customers - your company's ability to demonstrate that value is critical. What is your company's Value Proposition?

The synergy that is created by contributing economic value both to the customer and to your organization defines a total value culture.


Direction, strategy, and change are words found in nearly all successful business plans. What they translate into and how individual roles affect results are not always obvious.
How is your company linking people to its vision?